What to Expect When We Meet

A simple guide to our upcoming conversation about your home.

Real estate is not about selling houses — it's about helping people move forward with clarity and confidence.

A Quick Note Before We Meet

Thank you for the opportunity to connect. Whether you're just starting to explore selling or you know you're ready to make a move, my job is simple:
➔ Help you make the best decision for you and your family, with no pressure and no surprises.
Here's a quick overview of what we'll discuss during our time together.

A Little About Me

I’m Matt van Winkle, a full-time real estate advisor and Steiner Ranch resident, focused on helping clients buy and sell homes right here in Steiner Ranch, Austin, Texas. This is more than just where I work—it’s where I live, raise my family, and advocate for my neighbors.

If you're thinking about selling in Steiner Ranch, you deserve more than a generalist. You need someone who understands how pricing can change from street to street—and how to position your home to stand out in this specific market. As the
#1 Real Estate Agent in Steiner Ranch, that’s where I come in.

Before founding The Leverage Team at Compass, I served as CEO of RE/MAX Northwest, growing the company from one agent to over 700 across 16 offices and overseeing more than $30 billion in sales. That experience shaped my approach to real estate: combining smart systems, marketing expertise, and a team-based model that delivers consistent results.

Now, I focus all of that experience on a single goal—helping Steiner Ranch homeowners navigate this market with clarity and confidence. I’ve developed a three-part listing strategy that goes far beyond what most agents offer. It starts with targeted pre-marketing to qualified buyers, includes a private off-market phase to test pricing and generate interest, and ends with a full MLS launch that maximizes exposure.

Not every home in Steiner Ranch is listed publicly—and some of the best ones sell quietly, off-market. I maintain an active network of qualified buyers looking specifically in this neighborhood and use a data-backed outreach system to match them with potential sellers. This off-market approach helps clients sell with more control, less hassle, and better outcomes—often without ever going live.

I also invest heavily in marketing that actually reaches buyers. That includes cinematic video tours, targeted YouTube ads, SEO-driven content, and a strong presence across Instagram and Facebook. These aren’t just vanity metrics—they generate real leads and have directly helped my listings sell faster and for more money. In fact, many of my buyers first discover Steiner Ranch homes through my YouTube channel or social media.

Your Goals

We’ll start by talking about what matters most to you when it comes to timing, price, and how the process feels. That way, I can tailor my approach to fit your specific goals and needs.

Market Insights

We’ll take a clear look at what’s happening in today’s market and how buyers are approaching homes like yours. This gives you insight into current trends and what buyers are really looking for right now.

Pricing

We’ll review the range your home could sell for based on your goals, the prep work you choose to do, and current market conditions. That way, you’ll have a clear understanding of what to expect and how different choices can affect your bottom line.

Customized Strategy

We’ll talk through how to position your home so it stands out to today’s buyers. The goal is to create maximum impact and attract the best offers.

Next Steps

If and when you feel ready, we’ll talk about the next steps. There’s no rush—we’ll move forward at a pace that works for you.

How I Help Homes Stand Out

Every home has a story—my job is to help tell yours in a way that resonates with today’s buyers.

My process includes:
Professional photography and videography
Thoughtful staging recommendations
Targeted marketing through YouTube, social media, and direct outreach
Off-market exposure to qualified buyers before listing publicly
Everything is customized to your home, your needs, and your goals — not a one-size-fits-all checklist.

3

Phase Marketing Strategy

1000+

Buyers in Database

3000+

Syndicated Websites

1,250+

Visits to the Property Website

21,000

Social Media Followers

5+ Million

Video Tour Views

The Power of Video Marketing

Today’s buyers start their search online, and nothing brings a home to life like video. High-quality video tours help your property stand out, giving buyers a true sense of the space and flow—even before they schedule a showing. With video, we can highlight the details and lifestyle that make your home unique, reaching more motivated buyers and generating more interest from the start.

Below, you’ll find an example of one of our property tours, showing how we showcase every feature and tell the story of each home in Steiner Ranch.

3 Phase Marketing Strategy

Just putting a home on the MLS isn’t enough to get the best results in today’s market.

I go far beyond that—building a marketing strategy that creates demand before your home even hits the market. I start working for you the moment you sign, using every tool available to make sure your home stands out and reaches the right buyers.

If your agent’s only plan is to enter your listing in the MLS, you’re missing out on opportunities that can make a real difference.

Phase 1 : Private Exclusives

Generate demand and gain invaluable buyer insight

Pre-marketing to qualified buyers
Feedback and Assessemnt from private launch
if priced at high end of the range, potential price reduction before listing as Compass Coming Soon

Soft-launch your listing to 33,000 Compass agents and their millions of clients. Not only will you avoid accruing ‘days on market’ and damaging public price changes, but we can test an aspirational price privately while building buyer demand and extending your marketing runway. We’ll even be able to see which Compass buyers have viewed, liked, or commented on your listing — and possibly start getting offers.

Phase 2 : Compass Coming Soon

Broaden your pubic reach to prospective buyers without risking public 'days on market' and price drop history.

Have more control over your listing’s digital footprint while activating marketing efforts on Compass.com. We’ll signal to the market that increased competition for the listing will be coming soon, before it’s launched on the MLS and real estate portal sites. Unlike portal sites, in this phase, our contact information is always on the listing page and key engagement insights are shared with you.

Phase 3 : Publicly Launch on MLS and Portal Sites

Now we’ll launch your home on the MLS and public portal sites where it will accrue ‘days on market’ and visible price drop history.

Public listing on MLS and Zillow
Open Houses
Expanded YouTube and TV Campaigns
Social Media Marketing

Looking Forward to Connecting

I’m looking forward to hearing more about your goals and sharing ideas that can help you move forward when the time feels right for you.
No pressure. No obligations. Just a conversation about how I can best serve your needs.
See you soon!